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Research

Media Coverage

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How to find a woman financial planner

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Should You Split the Bill on a Date? Here’s What Men and Women Really Think

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People Are Sharing Their Best Low-Cost Valentine's Day Ideas, And It's So Cute I'm Sobbing

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This Valentine’s Day, One Financial Trait Could Be Key to Attracting a Partner

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Talking About Money Could Be Good For Your Love Life

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Building a Family Legacy Requires Proper Planning

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Kelly Rowland’s Message To Her Family: “I’ve Got You” With Life Insurance

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Kelly Rowland is trying to make it through the pandemic, too

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Growing up, Kelly Rowland's family never talked about life insurance — but now she wants everyone to know how important it can be

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Kelly Rowland Recalls the Time Tina Knowles Lovingly Pressed Her for Not Looking Out for Her Loved Ones

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Kelly Rowland on the Overlooked Way Families Can Pass Down Generational Wealth: Life Insurance

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Baby Preparedness Finance Checklist: Insurance, Taxes, and Wills

Press Releases

September Is Life Insurance Awareness Month: Roselyn Sánchez and Life Happens Aim to Secure the Financial Futures of Americans With Life Insurance

September 1, 2022
Life Happens kicks off its 19th annual Life Insurance Awareness Month (LIAM) campaign with actress, singer-songwriter, dancer, model, producer, author, wife and mother, and proud Puerto Rican Roselyn Sánchez. This year's campaign, which will be bilingual for the first time, aims to educate and remind Americans why life insurance is an easy decision.
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La gran empresaria y actriz puertorriqueña, Roselyn Sánchez se asocia con Life Happens para educar a las personas sobre la importancia de tener seguros de vida

June 21, 2022
Life Happens anuncia hoy su colaboración con la actriz, cantautora, bailarina, modelo, productora, autora, esposa y madre Roselyn Sánchez para destacar la importancia de los seguros de vida durante el Mes de la Concientización sobre los Seguros de Vida en septiembre.
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Puerto Rican Powerhouse, Roselyn Sánchez Teams Up With Life Happens to Educate People on the Importance of Life Insurance

June 21, 2022
Life Happens is collaborating with actress, singer-songwriter, dancer, model, producer, author, wife and mother, Roselyn Sánchez to spotlight the significance of life insurance during Life Insurance Awareness Month (LIAM) in September.
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2022 Insurance Barometer Study Reveals the Secret to Financial Security is Owning Life Insurance

April 25, 2022
According to new findings from the 2022 Insurance Barometer Study, conducted jointly by nonprofit industry trade associations LIMRA and Life Happens, 2 in 5 parents say they are barely or not at all financially secure.
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Financial Security Becomes One of The Most Attractive Qualities in a Partner as Americans Enter 2022

February 1, 2022
According to a new study by Life Happens, 74% of respondents said it took them between one and eight months to be comfortable talking about their finances with their partner, while in that same period, only 42% would say “I love you.”
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Life Insurance Awareness Month is Here: Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

September 1, 2021
Life Happens today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian and mother Kelly Rowland to ensure Americans understand the value and comfort life insurance brings, so they can say to their loved ones: “With life insurance, I’ve got you.”
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Research

Owning Life Insurance Provides a Clear Path to Financial Security

Owning Life Insurance Provides a Clear Path to Financial Security

April 2022
The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.
Interest in Life Insurance Stays Strong

Interest in Life Insurance Stays Strong

March 2022
New data shows that half of American adults (50%) say they have life insurance and that COVID continues to drive interest in securing coverage, according to initial findings from the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
For Love and Money

For Love and Money

February 2022
American relationships are changing, and finances are playing a key role. In fact, the new study “For Love and Money” from Life Happens found that those in a relationship are talking openly about their finances even before saying “I love you.”
Life Insurance Is More Valuable Than You Think

Life Insurance Is More Valuable Than You Think

August 2021
Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video
 
 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

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